Everybody loves a good story – Post 290

When you are walking past some friends telling a story, what does your subconscious command you to do?

Listen. We love to listen to stories. Even little children, two years old say, “Mommy, Daddy, tell me a story.”

So this should be a hint. If people love stories more than facts, how should we communicate to them? If people put up resistance to facts, but are open to stories, how should we communicate to them? 

Our stories create pictures inside our prospects’ heads, and a picture is worth 1,000 words. Let’s look at the difference stories make by simply talking to a young man who just graduated from high school. We could say:

“Over 80% of the people who retire are broke. A residual income to add to our pensions is the key. By sacrificing current income, you could create a cash-producing asset in a few years …”

Yawn. Boring. Not connecting.

So we could talk to that same young man with a story. We could say:

“Two young men graduate from high school. Young man #1 goes to a university, graduates $100,000 in debt, unemployed, begging for a job that will only pay him enough to be in debt the rest of his life, and then he gets to … die.

“Young man #2 graduates from high school, starts his own business, and when his friend graduates from university, he retires, buys a university, and gives himself the grades he always wanted.”

Does the story communicate better? I think so. Everyone loves a good story.

I know stories work. And I know stories pay off big.

Would you like to learn some great network marketing stories to help you build your team faster? Click the picture below.

Click Picture to see the Story Teller Skill
http://AIMHighForSuccess.com

Suggested Reading:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s