So why do we make prospecting so hard? – Post 338

Because we are working with 1960’s technology. Yes, in the early 1960’s, we didn’t have fax machines, cheap long-distance, the Internet, mobile phones … and not even a calculator!

We certainly wouldn’t want to go back to that era to build our business.

In 1960, we didn’t know how the human mind made decisions to join, or not to join our business. So here is what we did:

We called prospects, made an appointment or invited them to an opportunity meeting, and then we dumped one hour of presentation information on them. Maybe we even showed them a movie (videos were not yet available) to bore them even further. And finally, we asked them for their decision.


Thankfully, today we know how prospects make their decisions. We know how they decide quickly and efficiently. And we have the skills to manage those decisions.

What’s the Prospect Thinking

So why do we subject ourselves to appointments and presentations? Maybe because we haven’t bothered to learn the skills of our network marketing profession yet. Many distributors haven’t learned how to do a “One-Minute Presentation” or a “Two Minute Story” – so they blindly crush their chances of success with methods from the 1960s. Gosh, that’s over 50 years ago!

If your distributors are making it hard on themselves, tell them to stop sabotaging their efforts and to use the skills of their network marketing profession. They will appreciate that you took the time to be a helpful sponsor.

As the late Jim Rohn always said, “REMEMBER THE SAME WIND BLOWS ON ALL OF US ITS THE SET OF YOUR SAIL THAT DECIDES YOUR COURSE!!” Set your sail for success today by learning the skills for success. If you would like some personal help on this and any other aspects of network marketing then subscribe to this blog and be sure to check out some of my past posts. Also if you find value in these posts be sure and share them with your team

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